The State Of Crappy Content (And How To Rise Above) With Barry Feldman

The State Of Crappy Content (And How To Rise Above) With Barry Feldman Does your blog stand out from your competition? Does it provide experiences that make prospects want to come back? If your blog is boring, what does that say about your products and services? But if your blog content is engaging, imagine what your target audience will think about them. Today, we’re talking to Barry Feldman, mastermind behind Feldman Creative. In this episode, Barry shares some tips on what to do and not do to create standout content, build an audience, and offer awesome experiences through your content marketing. Biggest impediment for content marketing success is tunnel vision, where companies focus explicitly on a blog but nothing more; expectations are unreal Think about the entire content marketing funnel capturing emails, building a community, and building a relationship; a blog is just a piece of that process Build an audience; create assets that excite people and don’t depend on one channel Barry’s experience with The Article Factory, a cheap content farm; you get what you pay for Barry’s price for articles is higher because he understands SEO, writing, positioning, and conversion; he can help you reach your objectives Blogs should be educational, entertaining, and inspiring; make customers the stars of your stories and showcase in-house/guest writers with opinions High-quality content is so exciting that you want more of it; the purpose of a blog content is to get someone to subscribe to your Website Invest more time and resources to create quality content; bigger is better Successful content marketers position themselves as experts in their field; communicate authority with your posts Content Marketing: Keep trying, roll with the changes, take it seriously; success isn’t instant and you don’t hit a homerun every time Links: Feldman Creative Books by Barry Feldman The Article Factory How Publishing Crappy Content Ruins Your Rankings The (Sarcastic) Guide to Publishing a Boring Blog Joe Pulizzi Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Barry Feldman â€Å"I think there’s a horrible amount of tunnel vision where (people and companies) focus explicitly on the blog and nothing more.† â€Å"You have to think about the entire funnel capturing emails, building a community, and building a relationships and a blog is just a piece of that.† â€Å"You can build an audience in a lot of ways. But if you’re depending entirely on any one channelyou may or may not build an audience.† â€Å"Content marketing succeeds when subject matter experts and talented creatorscome together.†